SBFI Media Kit

INTRODUCING…

Advice On Loan

The Small Business Finance Institute introduces ADVICE-ON-LOAN, a new weekly feature article that will be distributed nationally to a broad audience of commercial bankers, commercial finance lenders, SBA lenders and CRE lenders. This article distribution is intended to introduce SBFI to the business lending industry ahead of the rollout of a weekly industry newsletter in December, 2014.

Written by seasoned banker Charles Green, ADVICE-ON-LOAN will provide industry insight into the commercial lending sector, drawn from his 30+ years’ experience and a solid track record of sharing information. Green will offer context around the various issues faced by business lenders. Read more about Charles Green here.

All content will be published on our resource-rich website, SBFI.org, which is already delivering highly visible information about the performance of business lenders, lender opinions and news about lenders on the move.

In the coming weeks and months, this site will transform into a hub of business intelligence needed by every commercial lender. Current development is underway to add the following features to our site:

  • Feature articles about commercial lending issues and people;
  • Interviews with lending leaders across different lines of funding;
  • Industry performance data, in real time;
  • Commercial lender conferences/events in an industry calendar;
  • Links to training resources and professional development tools;              
  • Other useful tools to support business lenders.

Meet 25,000 commercial lenders at SBFI!

SBFI is offering actionable advertising products that meet IAB standards. Your ad will be seen by a growing list of lenders from across the country who will be drawn to our site through SBFI emails, social media contacts (19,000+) and other numerous web links and media mentions currently connected to the site.

Online Advertising

Banner advertisements, with various size and frequency options, rotate throughout the entire SBFI website and are structured to meet the brand-building demands of advertisers while also providing flexibility to meet all budgets. Ad options and rates are listed below.

Top Rectangle – A highly visible and prominently displayed 180×150 box banner strategically located on each page. No scroll required.

Wide Skyscraper – The largest banner available, this 160×600 space is certain to catch the attention of all site visitors.

Lower Rectangle – An attractive and visibly displayed 180×150 box banner strategically located on each page.

Lower Leaderboard – A highly effective 90×728 banner positioned in the lower section of the home page and every interior page of the entire website.

Embedded Texts Line Ads – A unique advertisement format that attracts users with a contextual question, usually embedded in a topic related to product or service. Response to question leads user to an onsite landing page for more information.

Onsite Landing Page – All 3+ month advertisement contracts get a free full page on the site to offer additional promotional content, images and links. Pages will remain onsite 90 days beyond advertising contract. Certain restrictions apply.

E-Mail Advertising

In addition, advertising will appear on the ADVICE-ON-LOAN weekly newsletter emailed to 25,000+ subscribers.* Banner ad and locations are structured to meet the brand-building demands of advertisers while providing budget flexibility. Ad options and rates are listed below.

Leaderboard – Limited to only one advertiser with no ad rotation, our 90×728 leaderboard ad will be prominently displayed top and center on every newsletter. This banner ad provides highest level visibility to our advertisers.

Lower Leaderboard – A highly effective 90×728 banner positioned in the lower section of the home page and every interior page of the entire website.

Embedded Texts Line Ads – A unique advertisement format that attracts users with a contextual question, usually embedded in a topic related to product or service. Response to question leads user to an onsite landing page for more information.

Onsite Landing Page – All 3+ month advertisement contracts get a free full page on the site to offer additional promotional content, images and links. Pages will remain onsite 90 days beyond advertising contract. Certain restrictions apply.

Contact Charles Green for more info at 404.406.3181 or  Director@SBFI.org

Advertising Rates

Online Advertising**

Online Ad Rates 072114

 E-Mail Advertising**

E-Mail Ad Rates 072114

Payments are invoiced at net 30 days, 2.5%/10.

* Article distribution/newsletter will launch with 3,000 users, and add approximately 1,000+ new names each week, to an expected 25,000 total distribution by Fall, 2014.

** Ad rates are based on submission of conforming graphics according to IAB.net standards.

*** Online and email advertising rates are effective from the first publication date to 3,000 users until total distribution reaches 10,000. At that level rates will be revised. Long term ad buys based on these rates will be honored through term if made prior to price change.

Contact Charles Green for more info at 404.406.3181 / Director@SBFI.org

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