Media Kit

The Small Business Finance Institute’s (SBFI) website provides informative content for a national audience of commercial bankers, commercial finance lenders, SBA lenders and CRE lenders. Featuring ADVICEONLOAN, a weekly collection of articles on the issues and opportunities of commercial lending, the site also provides daily updates of lenders being promoted, hired or featured, weekly tips on how to market capital more effectively, and video interviews with lending leaders.

The site includes regular editorial contributions from several seasoned lending professionals who Advice On Loanprovide industry insight and offer context around the various issues faced by business lenders. Read more about SBFI’s publisher and veteran small business lender Charles H. Green here.

All content is published on our resource-rich website, SBFI.org, which provides strategic information to improve the performance of commercial lenders, including:

  • Exclusive articles about commercial lending issues, people and providers;
  • Interviews with lending leaders across different lines of funding;
  • Industry performance data, in real time;
  • Commercial lender conferences/events tracked in an industry calendar;
  • Links to training resources and professional development opportunities;
  • Other useful tools to support business lenders.

Meet 25,000 commercial lenders!

SBFI offers actionable advertising products that meet IAB standards. Your ad can be seen by a growing list of lenders from across the country who are drawn to our site through Small Business Finance Institute 700x700SBFI emails, social media connections (19,000+) and numerous web links and media mentions regularly sending more readers to our site.

Online Advertising

Banner advertisements, with various size and frequency options, rotate throughout the entire SBFI website and are structured to meet the brand-building demands of advertisers while also providing flexibility to meet your budget.

Leaderboard – Our 90×728 Leaderboard ad is prominently displayed top and center on the home page and provides the highest level visibility to advertisers for all site visitors.

Top Rectangle – A highly visible and prominently displayed 180×150 box banner strategically located on each page. No scroll required.

Wide Skyscraper – The largest banner available, this 160×600 space is certain to catch the attention of all site visitors.

Lower Rectangle –  An attractive and visibly displayed 180×150 box banner strategically located on each page.

Lower Leaderboard – A highly effective 90×728 banner positioned in the lower section of the home page and every interior page of the entire website.

Embedded Text Line Ads – A unique advertisement format that attracts readers with a contextual question or statement, usually embedded in a topic related to a product or service. Response to the question/statement leads readers to an onsite full page ad for more information. These ads remain on the site indefinitely, unless advertiser request removal.

Onsite Landing Page – All 6+ month advertisement contracts get a free full page on the site to offer additional promotional content, images and links. The pages will remain onsite 90 days beyond advertising contract. Certain restrictions apply.

Email Advertising

In addition, advertising will appear in the ADVICEONLOAN weekly newsletter emailed to 35,000+ subscribers. Banner ad and locations are structured to meet the brand-building demands of advertisers while providing budget flexibility.

Leaderboard – Limited to only one advertiser with no ad rotation, our 90×728 Leaderboard ad will be prominently displayed near the top on every newsletter. This banner ad provides highest level visibility to our advertisers.

Lower Leaderboard – A highly effective 90×728 banner positioned in the lower section of the home page and every interior page of the entire website.

Embedded Text Line Ads – A unique advertisement format that attracts readers with a contextual question or statement, usually embedded in a topic related to a product or service. Response to the question/statement leads readers to an onsite full page ad for more information.

Onsite Landing Page – All 6+ month advertisement contracts get a free full page on the site to offer additional promotional content, images and links. The pages will remain onsite 90 days beyond advertising contract. Certain restrictions apply.

Contact Charles Green for more info at 404.406.3181 or  Director@SBFI.org

Advertising Rates

Online Advertising*

SBFI Online Advertising Rates

 

 Email Advertising*

SBFI EMail Advertising Rates

Advertising must be prepaid, credit/debit cards and PayPal accepted. SBFI reserves the right to delay placement for advertisers that request to make payment by check.

* Ad rates are based on submission of conforming graphics according to IAB.net standards.

Need graphics? SBFI can arrange graphic production for your ads. Email Director@SBFI.org for more information.

Contact Charles Green for more info at 404.406.3181 / Director@SBFI.org

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